Why AJAX Design Ltd

The Meaning Behind Our Name

Our business name is inspired by HMS Ajax, the Royal Navy cruiser that played a significant role during the Second World War.

This connection is deeply personal: a member of our family proudly served aboard Ajax during the war, making the ship a lasting symbol of courage, duty, and resilience in our family history. HMS Ajax is best known for her involvement in the Battle of the River Plate, where determination, teamwork, and steadfast resolve were tested under immense pressure. The ship represents reliability in challenging conditions, loyalty to purpose, and the strength that comes from commitment.

By choosing a name linked to HMS Ajax, we honour not only a remarkable ship, but also the generation who served with quiet bravery and selflessness. Our business carries this legacy forward—rooted in respect for the past, guided by integrity, and driven by the belief that strong values endure.

A large gray battleship named H.M.S. Ajax sailing in the ocean under a partly cloudy sky, with two large smoke stacks emitting black smoke, two masts with rigging and flags, including the Union Jack, and multiple gun turrets along the sides.